From today, the main charity will operate under a different name (Image: Getty Images)
As of today, youth charity King Charles UK has officially changed its name and new branding has also been unveiled.
For almost 50 years it was called The Prince’s Trust, but will now be known as The King’s Trust after other entities around the world changed the name in April.
The trust’s new branding was created by designer James Somerville.
Features the logo on a red background behind a white crown.
James said the new logo honors the King and is a symbol of the charity’s “connection and togetherness”.
He also said it was an “honor” and “privilege” to be behind the rebranding.
It also has a new slogan, which is: “Jobs for young people.”
Chairwoman Alison Brittain said the rebrand marked an “exciting new chapter” for the foundation.
The new logo features a red background behind a white crown
She said: “As The King’s Trust continues to advocate for young people in the UK and around the world, we are equally committed to supporting young people to build the skills and confidence they need for work and, ultimately, a brighter future.”
Charles hoped that William and Harry would eventually take over the charity he founded in 1976.
Instead, William is focusing on issues like homelessness and mental health, and being heir to the throne.
More trends
Read more stories
The name change to The King’s Trust means Charles keeps it under his name instead.
Charles first founded the charity in 1976 (Image: Getty Images)
He was the first to establish a fund to help disadvantaged young people find employment and start their own business.
Today it has become one of the leading youth organizations in the UK.
It has helped over 1.3 million young people so far and has celebrity ambassadors such as Gareth Southgate and Ant and Dec.
Contact our news team by emailing [email protected].
For more stories like this, check our news page.
MORE: The iconic building made famous by 1980s independent film legends will close in a few weeks
MORE: I turned my tiny house into my dream home on a shoestring budget
MORE: Charles and Camilla face cold shoulders as they head to Australia’
Get the latest news you need, feel-good stories, analysis and more
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.